The statistics couldn’t be clearer: the world is getting fatter. Twothirds of American adults are now overweight or obese. Men and women, empty nesters, and the newly married—the issue of excess weight touches the majority of households in some way. Clearly, achieving and maintaining a healthy weight are a desire and a need for millions of people.
As the world’s leading provider of weight-loss services, Weight Watchers has over 40 years of experience helping both women and men lose weight with its comprehensive, proven program that focuses on lifestyle modification. In other words, by following a scientifically effective method that teaches people how to lead healthier lives in a realistic way,Weight Watchers members around the world are achieving lasting weight loss.
Over the years, Weight Watchers has learned a few things aboutwhat makes people tick when it comes to weight issues.
One of thelessons that has been most illuminating is the gaps between the sexes. The gender gap on the topic of weight is broader and deeper than that on just about any other health-related issue. Despite the huge negative impact that excess weight has on men and women alike, there has not been much medical or clinical research that has tried to understand the differences in how men and women think about weight, talk about their weight-related concerns, or approach weight loss. This
book examines what is known about women, men, and weight loss. By exploring the differences, it seeks to provide an understanding of how the genders can join forces to lose weight successfully.
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